Virtuoso is the name of the patient facing aligner brand and is a solution specially designed to appeal to the rapidly growing number of patients who are considering DTC companies due to the convenience and price advantages.

It’s specially designed for general dentists and it’s a system that allows them to treat more aligner patients profitably by minimising chair time, as well as expand their practice beyond the clinic and treat more cosmetic cases confidently.

By using Virtuoso you can launch a whole new teeth straightening business within your practice and attract more patients looking for aligners than before. Virtuoso’s breakthrough digital technology refines the patient journey steps while reducing unnecessary frictions such as communication delays & physical appointments.

Think of it as laser eye surgery and contact lenses, the two solutions are non competitive and appeal to different volumes of patients.  

The majority of patients with relapse or moderate crowding will simply never pay £3000+.

So you can continue to offer Invisalign for the minority who specifically want it. 

Think of it like a business class ticket vs economy. With Virtuoso you offer a solution for a much larger audience of patients that are looking to improve their smile in an accessible and convenient way. 

To grow a complete aligner business you should have two strong options, a mainstream solution and a premium solution. Most practices have no aligner solution that appeals to the mainstream and most labs only offer a lab service. 

The system delivers a complete digital workflow and patient journey so that you can grow a whole new aligner business on top of your existing practice along with affordable lab fees and clinical support to help you grow your aligner cases with confidence. 

You can choose to manage it yourself or get your associates to handle it if they are motivated to use the system and grow with it.

If you feel that answering the messages on the app is becoming distracting for you or your team you can opt for the monthly Scaleup membership that gives you access to a highly trained virtual team. You get the equivalent of a part time virtual TCO and virtual dentist without the fixed overheads, team management or training. 

If you have a Limited company you may be eligible to 90 days interest free credit on your aligner lab fees. This helps you maximize your own cash flow and help you invest in growing further.